電子書書目整合查詢結果

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總筆數:6

書名作者出版年查看回報錯誤連結
Marketing and finance:creating shareholder value / Malcolm McDonald, Brian D. Smith, Keith Ward. 2013 查看
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The marketing pathfinder:key concepts and cases for marketing strategy and decision making / David Stewart and Michael Saren. 2014 查看
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Good works!:marketing and corporate initiatives that build a better world... and the bottom line / Philip Kotler, David Hessekiel & Nancy R. Lee. 2012 查看
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Marketing plans:how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson. 2011 查看
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Marketing plans for services:a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne. 2011 查看
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The growth drivers:the definitive guide to transforming marketing capabilities / Andy Bird and Mhairi McEwan. 2012 查看
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