| 書名 | 作者 | 出版年 | 查看 | 回報錯誤連結 |
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| International place branding yearbook 2011:managing reputation under competing pressures / |
Frank Go, Robert Govers. |
2011 |
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| International place branding yearbook 2010:place branding in the new age of innovation / |
Frank Go, Robert Govers. |
2010 |
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回報問題連結 |
| International place branding yearbook 2012:managing smart growth & sustainability / |
Frank M. Go and Robert Govers. |
2012 |
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回報問題連結 |
| An insider's guide to place branding :shaping the identity and reputation of cities, regions and countries / |
Florian Kaefer. |
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回報問題連結 |
| Strategic place branding methodologies and theory for tourist attraction |
Ahmet Bayraktar and Can Uslay, editors. |
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回報問題連結 |
| Public branding and marketing :a global viewpoint / |
Staci M. Zavattaro. |
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| How to brand nations, cities and destinations:a planning book for place branding / |
Teemu Moilanen and Seppo Rainisto. |
2009 |
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| Marketing communications in tourism and hospitality:concepts, strategies and cases / |
Scott McCabe. |
2009 |
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| Global place branding campaigns across cities, regions, and nations |
Ahmet Bayraktar and Can Uslay, editors. |
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回報問題連結 |
| Strategic business models to support demand, supply, and destination management in the tourism and hospitality industry / |
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2020 |
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回報問題連結 |
| Managing festivals for destination marketing and branding |
editor, Sharad Kumar Kulshreshtha. |
2023 |
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回報問題連結 |
| Tourist destination management :instruments, products, and case studies / |
Nazmi Kozak, Metin Kozak. |
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| Competitive identity:the new brand management for nations, cities and regions / |
Simon Anholt. |
2007 |
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| The Korean wave in a post-pandemic world :BTS, Cosmax and Squid Game / |
Geon-Cheol Shin, Mark D. Whitaker. |
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| Cruise management:information and decision support systems / |
Alexis Papathanassis ... [et al.]. |
2012 |
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| Nature-based tourism in Mallorca's natural areas ::the benefits of tourism for natural areas / |
Luisa Wolter. |
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